Dow Announces Easy Packaging Solutions is New Licensee of PacXpert™ Packaging Technology

June 14, 2017 3:04 pm

Easy Packaging Solutions, a leading converter in the French packaging market, is the newest licensee of Dow’s PacXpert™ Packaging Technology, announced the Packaging & Specialty Plastics Business of the Dow Chemical Company (NYSE:DOW). As a licensee, Easy Packaging Solutions (EPS) will be authorized to manufacture and sell the PacXpert™ Packaging Technology across Southern Europe (France, Italy, Spain) as well as Belgium. Joining the ranks of licensees Leygatech in the UK and O Kleiner in the DACH and Nordic regions, the latest partnership with EPS will take PacXpert™ to the next level in Europe.

“It has been very positive working with a packaging converter who is truly committed to and understands the value chain approach to driving packaging innovations. We knew that with Easy Packaging Solutions’ deep understanding of retailers’ needs and a rich experience in the beverage industry we had an ideal partner who could take PacXpertTM to the next level,” comments Fabrice Digonnet, Dow’s Packaging & Specialty Plastics New Business Development Leader EMEA. “Due to their vision and dedication, we were able to turn this around in six months, which is very impressive and will help the European industry transition to flexible packaging faster,” concludes Digonnet.

“Dow had exactly what we have been looking for in PacXpertTM. It has been a great collaborative project and we are very much looking forward to the many fruitful outcomes that will result from this,” said Bruno Sivieude, Easy Packaging Solutions CEO. As a result of Dow’s commitment to delivering innovative and sustainable packaging solutions and Easy Packaging Solutions’ speed of execution, the first PacXpert™ Technology packages are expected to be on the shelves in Southern Europe and Belgium by the end of 2017.

Licensed globally by Dow through an agreement with Smart Bottle, Inc., Dow also sub-licenses this exciting technology to select converters who may then leverage the technology to promote differentiated flexible packaging solutions to the marketplace.

Dow’s PacXpert™ Packaging Technology is an innovative technology that enables the transition from larger traditional rigid containers to flexible packaging. The flexible packaging design offers sustainability benefits and convenience, such as being durable, lightweight and cost effective. While flexible, the cube-shaped package is shelf stable and can stand equally well upright or on its side. The lightweight packaging design offers a fitment closure and integrated ergonomic dual handles, enabling precision pouring with no glugging, easy reclosing and convenient carrying.

Dow’s Packaging and Specialty Plastics business serves the global plastic packaging industry as materials suppliers for the fast-growing packaging segment. The business focuses on flexible and rigid food packaging, secondary and tertiary packaging, hygiene packaging, and adhesive applications.

If you are happy to be contacted by a PackagingMEA journalist, please leave a telephone number or your email and we will contact you. We may publish a selection of your comments displaying your name as you provide it and your location (City and country) unless you state otherwise.