South African Rebsons Labels buys Nilpeter PANORAMA

Owner of Rebsons Labels, Benny Friedmann (right), with Nilpeter’s representative in South Africa, Del Wiggill

Rebsons Labels, a family-owned business in South Africa, moves into digital label printing with their recent purchase of a stand-alone Nilpeter PANORAMA – the first of its kind in Africa. Rebsons Labels has “moved with the technological trends over the past years, upgrading and purchasing state-of-the-art label printing equipment”, says Rebsons’ owner Benny Friedmann.

The Nilpeter PANORAMA is next in line. “There is a constant and ever growing demand for digitally printed labels; run-lengths are getting shorter, and customers require variable data on labels and demand shorter delivery times,” says Benny Friedmann.

“In addition to being a loyal Nilpeter customer for more than 40 years, we assessed the digital market during a 2- to 3-year period, and decided that the Stand-Alone PANORAMA was by far the best solution for us. An immediate benefit is our vast production of generic labels with variable data for a large super market chain customer – the PANORAMA allows us to reduce production time and stock holding of variants, and enables us to print on demand and improve cash flow,” he adds.

With 57 years of label printing expertise, Rebsons Labels purchased their first printing press in 1963 and started to produce labels – thus becoming a self-adhesive label manufacturing company.

“My first Nilpeter press changed my business. Suddenly I was able to print the highest quality. I printed self-adhesive labels that were far more sophisticated, launching my business into an entirely different league”, Friedmann explains. “All the presses I have bought since have been state-of-the-art, and I have retained my advantage”, he concludes.

Over the years, Rebsons has bought many Nilpeter presses. In the 80s, before the era of trade sanctions, the first B-200 was acquired. As Danish suppliers to South Africa were part of the sanctions, trading stopped, but in 1992 with sanctions lifted, Rebsons bought a second B-200 and a third followed shortly thereafter. Nilpeter FA-2500, FB-2500, and FB-3300S have all been part of the growth at Rebsons, and now the next step has been taken with the addition of the PANORAMA.

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