Esko helps marketing material cross touchpoints

Esko and MediaBeacon solution for content to appear on packaging, social, and digital platforms

Belgium Esko and MediaBeacon are releasing a fully integrated packaging and marketing process and digital asset management solution that enables brands and marketers to deliver consistent content across digital, social, and packaging consumer touchpoints.

The new platform helps brand owners streamline complex creation, approval, and deployment processes across multiple teams and locations. Esko acquired MediaBeacon two years ago, with the intention of developing this new solution for industries such as CPG and life sciences, retail and apparel, media and entertainment, public sector, and financial services.

The platform’s unique strength is the integration of a superior asset management system with a powerful project and workflow management system, complete with support for packaging, which is exceptional in the market, according to the two companies.

A recent Forrester report revealed the growing importance of consistent content: “To drive positive brand experiences, brand owners need to simplify their complicated content processes, while boosting transparency and reliability across teams. Brands today want to be able to drive consistent omnichannel content for all digital and physical touchpoints.”

“We’ve built this solution very strategically, driven by customer conversations we’ve had over the past few years, and we’re pleased to be deploying and integrating it within a global brand now,” said Udo Panenka, president of Esko.

“The acquisition of MediaBeacon has enabled us to create this truly unique platform: it combines the creation of brand assets, including packaging, with the management and actual publication to all distribution channels.”

The new platform is available on a worldwide basis from May 2017 onwards. It can be purchased modularly, deployed on-premise or hosted, and integrated with all popular ERP, MIS, PIM and PLM systems.

Esko sales channels will handle the digiplatform commercialisation for CPG and life sciences companies.

MediaBeacon will focus on the retail and apparel, media and entertainment, public sector, and financial services industries. A network of integration partners will support the company in the platform deployment with customers. Esko and MediaBeacon have decades of combined experience with packaging management and digital asset management. This deep understanding is tangible in a platform that tackles the challenges of collaboration, creation, management, publishing, and analysis.

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