Avery Dennison proclaimed at Labelexpo Europe 2017 press conference earlier yesterday that Performance, sustainability and intelligent solutions are top three points on its list as the global leader in label stock announced its world premier for several of its new products.
These innovations were demonstrated through an interactive section of the booth with five special zones.
“As our industry’s most important show, Labelexpo Europe provides a vital opportunity for us to learn and share. We gain massive insights by listening to our customers that attend, and we have a golden moment to demonstrate what we do, how we do it, and the things that will change for the better, especially in the coming year,” says Georg Mueller-Hof, vice president marketing. “This year we will focus particularly on how we will meet customer demands for more environmentally sustainable products and processes, as well as demonstrating innovations that create incredible brand shelf appeal.”
Among the new products, Avery Dennison will be demonstrating is a Recycled Paper facestock certified by FSC, the “Sensorial Collection” of textured label materials, and Clear Hotmelt adhesive for chilled food packaging.
The new products launched at the show include FSC Recycled paper facestock which is a unique blend of post-consumer waste and modern paper manufacturing processes. Manufactured without chlorine bleaching, the facestock has similar whiteness and brightness compared to its conventional alternatives, converts as quickly, and enables label converters to help customers meet sustainability targets while still delivering exceptional print results, and without adding costs following the pricing at parity.
To extend its portfolio of products in the shelf impact category, Avery launched the new “Sensorial Collection” which gives designers a broad toolset to create soft, textured or patterned papers that can give a premium, vintage or artisanal feel. These diverse label surfaces can give consumers subtle messages about a bottle’s contents while contributing to an outstanding visual impact.
Whilst on the hot melt adhesive, it launched the “Clear Hotmelt Adhesive” which is a hotmelt adhesive without the yellowing, The company’s new clear hotmelt adhesive offers a straightforward and competitive solution that allows for more design freedom in the chilled food section. It also delivers a lower total applied cost, as it does not require a barrier-film facestock.
Speaking to Packaging MEA, Rob Verbruggen, director communications said, “Labelexpo continues to be the most important industry platform, and we do our utmost to provide innovative solutions and interactive experiences that, combined with our serious listening to customer needs, make it a memorable and positive experience for our customers.”