Avery Dennison Corporation has appointed Mariana Rodriguez as vice president and general manager for its Materials Group EMENA, effective September 1, 2025.
In her new role, Rodriguez will be responsible for implementing growth strategies across the region, meeting short- and long-term business objectives, and exploring new revenue opportunities.
“Avery Dennison sees huge potential for growth in the EMENA region,” Rodriguez said. “We are positioned to capitalize on opportunities here because we have the knowledge, experience, equipment and spirit of innovation needed to succeed. We continue to push boundaries in labels and packaging — including the solutions we will be showcasing at Labelexpo 2025 in Barcelona that drive circularity, enable traceability and enhance consumer experiences.”
Rodriguez added: “Materials Group EMENA is known for its materials science expertise and dedication to customer satisfaction. I will be leveraging our talented teams’ collective strength to achieve our goals for sustainable growth and profitability, while continuously improving our customer experience and collaborating together to innovate.”
Rodriguez joined Avery Dennison in 2006 and has held leadership roles across several of the company’s business segments. Her career spans the Label and Packaging Materials, Graphics Solutions, and Performance Tapes divisions, where she has served in supply chain, procurement, marketing, and general management roles. Most recently, she was vice president and general manager of Performance Tapes, Europe, and vice president and general manager of Graphic Solutions, North America.
With her appointment, Avery Dennison reinforces its focus on leadership continuity and business growth in the EMENA region, where labels and packaging innovation continue to play a significant role in advancing sustainability and customer engagement.