Polish confectionery manufacturer Brześć Sipa Sp.k. has transitioned to recyclable packaging for its popular puff products, aligning with upcoming European Union regulations on packaging waste. The move follows the development of a monomaterial film by Coveris Rypin, formerly Hadepol Flexo, which was acquired by the Coveris Group in June 2024.
The shift comes as the Polish confectionery market—encompassing sweets, chocolates, and baked goods—reached approximately EUR 4.7 billion in 2024, ranking fifth in Europe. According to the Market Monitoring Centre, discounters lead sales (46%), followed by small-format stores (30%) and supermarkets (15%), collectively shaping innovation in packaging formats.
“The demand for recyclable packaging materials is aligned with the European Union Packaging and Packaging Waste Regulation, which requires that all packaging placed on the EU market is recyclable by 2030,” said Arkadiusz Drążek, CEO of Brześć Sipa Sp.k. “Our new packaging responds to this regulation and supports the reduction of packaging waste.”
Brześć, known for its mini eclairs and puffs, exports to multiple international markets, including Germany, the Czech Republic, Canada, and the USA. The new recyclable BOPP film, manufactured at Coveris Rypin’s facility, provides product visibility with high transparency and supports flexographic printing for branding.
“We are very pleased with the successful launch of puff products in recyclable BOPP films,” said Wojciech Jankowski, head of sales at Coveris Rypin. “This sustainable alternative to non-recyclable materials offers the same protective performance while saving resources.”
Brześć plans to extend recyclable packaging to other products, reinforcing its market position, particularly in Western Europe and the MENA region. The company’s Halal certifications also support its growth strategy in Muslim-majority markets.