Canon Middle East is driving packaging innovation forward with its Canon Certified Printing Consultant (CCPC) program, which recently marked the graduation of its first cohort at a ceremony in Dubai. The year-long initiative, launched in 2024, is reshaping the role of print professionals by equipping them with the skills to deliver cutting-edge packaging solutions backed by digital technology, sustainability, and business insight.
Designed to meet the evolving demands of the print and packaging sectors, the CCPC program integrates advanced learning with hands-on development of packaging applications. Participants were challenged to design real-world solutions that addressed complex production needs—ranging from personalized, short-run packaging to workflow-automated systems that improve speed, precision, and environmental performance.
Throughout the program, packaging was a key focus. Consultants created prototypes demonstrating the use of digital printing to enhance packaging design flexibility, support on-demand customization, and reduce waste. These innovations were showcased at an application gallery during the graduation event, underlining the program’s emphasis on packaging as a strategic business driver.
“The printing industry today is no longer about products alone – it is about insight, confidence, and long-term value creation,” said Shadi Bakhour, B2B Business Unit Director at Canon Middle East. “The CCPC program was designed to develop true printing consultants who can understand customer challenges, design the right solutions, and guide businesses through transformation.”
“What makes CCPC unique is the depth and structure of the journey,” added Ayman Aly, B2B Marketing Director. “This is a one-year transformation that blends technology, applications, workflow, and business strategy.”
With plans to expand the program in 2026, Canon continues to cement its role as a leader in packaging innovation, consulting, and digital transformation.