PepsiCo Egypt has introduced a limited-edition can design to commemorate the opening of the Grand Egyptian Museum (GEM), located near the Giza Plateau. The new packaging features gold-foil illustrations of the pyramids, the Sphinx, and stylized scarabs, blending contemporary branding with references to Egypt’s ancient heritage. The release coincides with the …
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Guala Closures has signed an agreement to acquire Metal Crowns Group, a Nairobi-based manufacturer of crown corks and plastic closures, in a move to strengthen its position in the East African bottling industry. Established in 1978, Metal Crowns Group operates two production facilities and supplies global customers in the beer and carbonated …
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PepsiCo has introduced a new corporate brand identity, marking the company’s first major rebrand in nearly 25 years. The update reflects the transformation of PepsiCo from a beverage-focused business to a global food and beverage group with a portfolio of over 500 brands. Founded 60 years ago through the merger of Pepsi and Lay’s, the …
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Bormioli Luigi has introduced Swing, a new refillable glass lipstick model that extends its existing makeup packaging collection. The launch follows the company’s earlier Murano line, which was developed for lip gloss and mascara. Presented at the Luxe Pack trade show in Monaco, Swing is designed with a slim, transparent glass body that aims to …
SIG has entered into a strategic partnership with Nuitree, a Dubai-based food and beverage company, to advance plant-based beverage production in the UAE. The agreement was formalized at Nuitree’s facility in Dubai Investment City and is aimed at enhancing innovation and expanding sustainable beverage offerings across the Middle East. As part …
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SIG and ALCA Corp have announced the launch of the first commercial products filled on SIG’s next-generation aseptic spouted pouch system featuring in-line pouch sterilization. The new system, SIG Prime 55 In-Line Aseptic, removes the need for third-party pre-sterilization of pouches. The debut will take place at Anuga 2025 in Cologne, Germany, from …
Lay’s, the world’s leading potato chip brand, is launching its most significant brand redesign in nearly 100 years, reimagining both its packaging and product recipes to highlight its farm-to-bag story. Despite being made from real, farm-grown potatoes, 42% of consumers remain unaware of this fact. With the refreshed visual identity, Lay’s aims to change that …
Al Ghurair Foods has announced the phased completion of the UAE’s first corn starch plant at Khalifa Economic Zones Abu Dhabi (KEZAD), targeting full operational rollout by the first quarter of 2026. The plant is expected to play a critical role in supporting key downstream sectors including the paper and packaging industries. …
In a move aimed at addressing growing sustainability demands and upcoming regulations like the European Packaging and Packaging Waste Regulation (PPWR), ExxonMobil has partnered with Hosokawa Alpine and IMA Ilapak to develop an innovative, recyclable cheese packaging solution. The collaboration is part of ExxonMobil’s new Signature Polymers portfolio, which consolidates its polyolefin products under a …
PURA Beverage Company, a dual-headquartered disruptor in the non-alcoholic drinks sector, has announced a R260 million investment from a leading global investment firm. The funding is expected to fast-track the company’s international expansion and deepen its footprint in the fast-growing, USD 1.4 trillion global non-alcoholic beverage market. Founded in 2017, PURA has …
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