Coca-Cola has relaunched its internationally recognised ‘Share a Coke’ campaign in the United Arab Emirates, aiming to engage a younger, digitally active audience through personalised packaging that reflects the country’s cultural diversity. Running until the end of 2025, the campaign introduces more than 180 locally familiar names, nicknames, and expressions …
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PepsiCo has introduced a new corporate brand identity, marking the company’s first major rebrand in nearly 25 years. The update reflects the transformation of PepsiCo from a beverage-focused business to a global food and beverage group with a portfolio of over 500 brands. Founded 60 years ago through the merger of Pepsi and Lay’s, the …
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Arla Foods is investing EUR 50.9 million to expand its production site in Bahrain, aiming to increase output of its spreadable cheese in glass jars sold under the Puck® brand. The move is part of the company’s plan to strengthen its position in the cheese glass jar segment across the Middle East …
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Nestlé Saudi Arabia has signed a memorandum of understanding (MoU) with King Abdullah University of Science and Technology (KAUST) to strengthen collaboration in food, agriculture, and packaging research. The agreement was formalized in the presence of senior representatives from the Ministry of Investment, Nestlé, and KAUST. The initiative aims to …
JOHANNESBURG, South Africa — Walmart has announced plans to open its first branded stores in South Africa before the end of 2025, marking a new phase in its long-term strategy for growth on the African continent. The retail giant, which owns a majority stake in South African company Massmart, confirmed that …
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SIG has entered into a strategic partnership with Nuitree, a Dubai-based food and beverage company, to advance plant-based beverage production in the UAE. The agreement was formalized at Nuitree’s facility in Dubai Investment City and is aimed at enhancing innovation and expanding sustainable beverage offerings across the Middle East. As part …
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SIG and ALCA Corp have announced the launch of the first commercial products filled on SIG’s next-generation aseptic spouted pouch system featuring in-line pouch sterilization. The new system, SIG Prime 55 In-Line Aseptic, removes the need for third-party pre-sterilization of pouches. The debut will take place at Anuga 2025 in Cologne, Germany, from …
Sibeg Srl, the official bottler of The Coca-Cola Company in Sicily, has partnered with Sidel to install its first aseptic PET line at its production site in Catania. The move brings the production of sensitive beverages, previously outsourced, in-house for the first time. The new 18,000 bottles-per-hour line includes Sidel’s Aseptic Combi Predis, EvoFilm Stretch, …
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Lay’s, the world’s leading potato chip brand, is launching its most significant brand redesign in nearly 100 years, reimagining both its packaging and product recipes to highlight its farm-to-bag story. Despite being made from real, farm-grown potatoes, 42% of consumers remain unaware of this fact. With the refreshed visual identity, Lay’s aims to change that …
Al Ghurair Foods has announced the phased completion of the UAE’s first corn starch plant at Khalifa Economic Zones Abu Dhabi (KEZAD), targeting full operational rollout by the first quarter of 2026. The plant is expected to play a critical role in supporting key downstream sectors including the paper and packaging industries. …
