Lay’s, the world’s leading potato chip brand, is launching its most significant brand redesign in nearly 100 years, reimagining both its packaging and product recipes to highlight its farm-to-bag story. Despite being made from real, farm-grown potatoes, 42% of consumers remain unaware of this fact. With the refreshed visual identity, Lay’s aims to change that …
ExxonMobil, Alpine, and IMA Ilapak Team Up to Innovate Recyclable Cheese Packaging
In a move aimed at addressing growing sustainability demands and upcoming regulations like the European Packaging and Packaging Waste Regulation (PPWR), ExxonMobil has partnered with Hosokawa Alpine and IMA Ilapak to develop an innovative, recyclable cheese packaging solution. The collaboration is part of ExxonMobil’s new Signature Polymers portfolio, which consolidates its polyolefin products under a …
Castle Lite launches refreshed packaging and campaign in South Africa
Castle Lite has unveiled a new packaging design and national campaign in South Africa, set to roll out this September. The redesign retains the brand’s well-known features while introducing sharper lines, brighter colours, and a reimagined Snowcastle icon. The update forms part of the “Nothing Hits Like Extra Cold” campaign, which will be supported by …
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Mondi Rotatrim Rebrand Emphasises Local Design and Sustainability in South Africa
Mondi, a global player in sustainable packaging and paper, has unveiled a new brand identity for Mondi Rotatrim, its premium multifunctional office paper and one of South Africa’s most recognised paper brands. The redesign balances modern African-inspired visuals with product enhancements to reinforce the company’s local focus, sustainability credentials and social impact. The refreshed packaging …
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Klöckner Pentaplast Introduces Lightweight MAP Tray for Protein Packaging
Klöckner Pentaplast (kp) has launched the kp Elite® Nova, a modified atmosphere packaging (MAP) tray for protein products, which the company says is the lightest in its category. The tray is approximately 10% lighter than other trays in its class due to a ribbed structural design that adds strength in …
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Huhtamaki Unveils Compostable Ice Cream Cups to Expand Sustainable Portfolio
Huhtamaki has launched a new line of ice cream cups that are both home and industrial compostable, as well as recyclable, further strengthening the company’s sustainable food packaging portfolio. The Finnish packaging group says the new solution is made from certified, responsibly sourced paperboard with a bio-based barrier coating. By …
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EcoVerHighPlus: Constantia and Delica Launches Recyclable Coffee Pack
Constantia Flexibles has launched EcoVerHighPlus, a mono polypropylene (PP) laminate designed to replace conventional multi-material structures in coffee packaging. Developed in partnership with Delica AG—part of the Swiss-based Migros Industrie—the new soft bag format meets the demanding requirements of both ground coffee and whole beans, with a clear eye on recyclability. EcoVerHighPlus …
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Emami Revamps Grooming and Skincare Lines with Strategic Rebrand and Shelf-Ready Packaging
Kolkata – Emami Ltd has undertaken a major brand overhaul in 2025, rebranding its legacy men’s product Fair And Handsome to Smart And Handsome, and launching Emami Pure Glow in the fast-growing brightening cream segment. The Smart And Handsome transition, anchored by new brand ambassador Kartik Aaryan, marks a shift from …
Starbucks Replaces Plastic-Lined Cups with Fibre-Based Innovation
Starbucks has announced the phased launch of its redesigned hot takeaway cups across ten European countries. The updated cup replaces the traditional plastic lining with a mineral-based coating, and the plastic lid with a fibre alternative. Both components are home compostable and widely recyclable. Developed in collaboration with Transcend Packaging, Qwarzo®, and …
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SIG Forecasts Robust Double-Digit Growth for Terra Portfolio Throughout 2024
SIG reported a 15% increase in sales for its SIG Terra portfolio of sustainable packaging materials for aseptic cartons in 2024. This growth exceeds the company’s overall 6% revenue increase in carton packaging, reflecting the growing demand for sustainable packaging solutions. SIG Terra is designed to reduce the environmental impact of packaging. In 2024, approximately …
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