As demand for recycled PET (rPET) rises, the MEA region struggles to scale recycling due to contamination, infrastructure gaps, and economic barriers. However, policy support, industry collaboration, and innovation could enable a circular PET economy. Usha Benjamin, Sustainability Editor, Packaging MEA, explores the challenges and opportunities. As sustainability has become an immediate …
WPO: Empowering Communities in the Middle East & Africa Through Reduced Food Waste
With food waste a pressing global concern, WPO Vice President for Sustainability & Save Food, Nerida Kelton calls for international collaboration, particularly in the Middle East and Africa, to adopt innovative packaging solutions that combat food loss. Food waste is a complex and often underestimated global issue when looking at sustainability …
UPM and Orkla Suomi Launch Paper Packaging for Panda Milk Chocolate in Pilot Program
UPM Specialty Papers and Orkla Suomi have introduced a new paper wrapper for Panda Milk chocolate in a six-month pilot aimed at reducing plastic use. The new paper packaging, available in stores across Finland, replaces traditional polypropylene (PP) plastic wrappers. Arja Laitinen, Packaging Developer at Orkla Snacks, emphasized the importance of sustainability, …
IPP Leverages Gen Alpha Technology to Transform Gravure Printing in Flexible Packaging
Integrated Plastics Packaging (IPP) harnesses Gen Alpha Technology sets a new benchmark in gravure printing, combining precision and sustainability to elevate branding in the food, pharmaceutical, and FMCG sectors. This cutting-edge innovation ensures exceptional color accuracy and consistency, redefining flexible packaging standards. Gravure printing remains a leading solution in the …
Al Ain Water Pioneers Sustainable Packaging with 100% Recycled PET Bottles
Al Ain Water has introduced the UAE’s first locally produced 100% recycled PET (rPET) bottle, marking a significant milestone in the country’s commitment to sustainability and a circular economy. This new packaging initiative addresses the growing concern of plastic waste and high bottled water consumption in the UAE, where residents use an average of 450 …
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SOMA Celebrates Record-Breaking Year in 2024
SOMA has successfully concluded a record-breaking 2024, marking a milestone year of sustained growth and innovation despite global challenges. The company, which has now seen five consecutive years of turnover growth, including through the COVID-19 pandemic, has set new benchmarks across multiple key performance indicators. In 2024, SOMA achieved several significant milestones, including record …
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Nestlé Ghana Unveils New NIDO® Packaging in Support of Nutrition and Sustainability
Nestlé Ghana Ltd. has launched a newly redesigned packaging for NIDO®, the beloved milk powder brand that has been nourishing families across the country for decades. The revamped packaging not only reflects the company’s commitment to providing nutritious products but also underscores its dedication to reducing its environmental impact. The new …
ProAmpac presents fibre-based and recyclable packaging innovations at Packaging Innovations 2025
ProAmpac exhibited its latest recyclable and high-performance packaging solutions at Packaging Innovations 2025, which took place on February 12–13 at the NEC Birmingham. At Booth L80, the company highlighted advancements in fibre-based packaging, recyclable films, and food-to-go solutions. Kristy Paulin, Executive Vice President of Global Marketing at ProAmpac, stated, “At ProAmpac, we are …
Nestlé Purina expands pyramid-shaped cat food with innovative packaging
Nestlé Purina PetCare is expanding its pyramid-shaped wet cat food in Europe and the United States as part of its strategy to focus on fewer but more impactful innovations. In Europe, the new variant—featuring transparent jelly with finely diced tender cuts in salmon, chicken, or white fish—will launch under the Purina Gourmet Revelations …
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Orkla India refreshes Eastern brand identity with new packaging at Gulfood 2025
Orkla India, the parent company of MTR and Eastern, will unveil its new Quick Kerala Breakfast range at Gulfood 2025, aiming to expand its presence in the Middle East’s packaged food sector. The launch, under its recently established subsidiary Orkla IMEA, includes the Eastern 5-Minute Breakfast range with updated branding and packaging. Indian …
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