PepsiCo has introduced a new corporate brand identity, marking the company’s first major rebrand in nearly 25 years. The update reflects the transformation of PepsiCo from a beverage-focused business to a global food and beverage group with a portfolio of over 500 brands. Founded 60 years ago through the merger of Pepsi and Lay’s, the …
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The European Rotogravure Association (ERA), which has represented and supported the gravure printing industry since 1956, has officially rebranded as the Global Rotogravure Association (GRA). The change, effective in 2025, reflects the association’s shift from a regional to an international focus, acknowledging the growing importance of gravure markets worldwide. The …
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