As counterfeiting rises across sectors from pharmaceuticals to luxury goods, packaging authentication has become essential. At the PRIME Awards 2025: Innovators Success Stories Summit, two innovators (e7 Group & Vinsak) showcased smart, scalable, and sustainable solutions redefining packaging as a key tool for brand protection. Reports Ben Daniel. Designing packaging to prevent …
ArabPlast 2025: Advancing Innovation and Sustainability in the Plastics Industry
At the 17th edition of ArabPlast, global industry leaders showcased cutting-edge innovations in plastics, recycling, and petrochemicals. As the official packaging media partner, Packaging MEA facilitated key discussions on the future of innovation and sustainability. Here’s an exclusive look at their insights, including an interview with Mr. Nadhal Mohamed, Director of Al Fajer Information & …
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Cultural Packaging: A Sweet Opportunity for Chocolate Brands
In a striking encounter on Kazakhstan’s retail shelves, Doaa Bin Thabit, Contributing Editor at Packaging MEA, reveals how chocolate brands are leveraging cultural packaging to boost sales, preserve national identity, and create unique souvenirs, offering small manufacturers growth opportunities, particularly in the tourist market. During a recent trip to Kazakhstan, …
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Is Plastic Fantastic? Part 3: rPET in MEA: Can Policy and Innovation close the loop?
As demand for recycled PET (rPET) rises, the MEA region struggles to scale recycling due to contamination, infrastructure gaps, and economic barriers. However, policy support, industry collaboration, and innovation could enable a circular PET economy. Usha Benjamin, Sustainability Editor, Packaging MEA, explores the challenges and opportunities. As sustainability has become an immediate …
WPO: Empowering Communities in the Middle East & Africa Through Reduced Food Waste
With food waste a pressing global concern, WPO Vice President for Sustainability & Save Food, Nerida Kelton calls for international collaboration, particularly in the Middle East and Africa, to adopt innovative packaging solutions that combat food loss. Food waste is a complex and often underestimated global issue when looking at sustainability …
UPM and Orkla Suomi Launch Paper Packaging for Panda Milk Chocolate in Pilot Program
UPM Specialty Papers and Orkla Suomi have introduced a new paper wrapper for Panda Milk chocolate in a six-month pilot aimed at reducing plastic use. The new paper packaging, available in stores across Finland, replaces traditional polypropylene (PP) plastic wrappers. Arja Laitinen, Packaging Developer at Orkla Snacks, emphasized the importance of sustainability, …
IPP Leverages Gen Alpha Technology to Transform Gravure Printing in Flexible Packaging
Integrated Plastics Packaging (IPP) harnesses Gen Alpha Technology sets a new benchmark in gravure printing, combining precision and sustainability to elevate branding in the food, pharmaceutical, and FMCG sectors. This cutting-edge innovation ensures exceptional color accuracy and consistency, redefining flexible packaging standards. Gravure printing remains a leading solution in the …
ArabPlast 2025: Advancing Innovation and Sustainability in the Plastics Industry
ArabPlast 2025 concluded on a high note earlier last month, reinforcing Dubai’s position as a global hub for industrial innovation and sustainability. Held under the esteemed patronage of Sheikh Hasher Al Maktoum, Chairman of Dubai Media Incorporated, the 17th edition gathered over 750 exhibitors from 35 countries, with 12 dedicated national pavilions. The …
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MENA: Forecast for the Packaging Industry in 2025
The packaging industry faced major challenges in 2024, from escalating material costs and stringent sustainability mandates to soaring energy prices, supply chain disruptions, and growing awareness of circular economy and sustainable packaging demands. Despite these difficulties, the sector demonstrated resilience through innovation and collaboration. However, the journey is far from over. In 2025, new …
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Revolutionizing Packaging Excellence: The Classique Labels and Packaging Story
Since 2018, Classique Labels and Packaging has been on a transformative journey under the leadership of its Managing Director, Rama Krishna. The company has not only turned its fortunes around but has also set new benchmarks in the labeling and packaging industry. By combining innovation with a deep understanding of market needs, Classique has …
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