In designing next-generation flexographic plates, Asahi’s polymer chemists have created chemical structures that can hold precise image structures, including the smallest highlight dots, for the entire duration of a print run. While this may sound simple, it took an enormous amount of innovation to achieve and is unique in the marketplace. Marketed as CleanPrint, Asahi …
Consumer-first packaging: Your brand’s secret weapon 3 Golden rules.
As one of the key note speakers at the recently concluded Prime Summit 2019 in Dubai, Mark Shepherd spoke on the importance of packaging. He explained. “If your product is a physical one, then packaging is your brand’s secret weapon.” Mark outlined 3 golden rules of consumer-first thinking when it comes to packaging design and …
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