Shrink sleeve labelling has become one of the fastest-growing trends in packaging decoration over the last few decades. Shrink sleeves adorn a multitude of products across many industries, including food, beverages and pharmaceuticals, as well as personal and household items. Much has been written about the benefits of shrink sleeve labelling, such as the ease …
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Windmöller & Hölscher (W&H) celebrates its 150th anniversary. The management has announced that “Building the Future Together” is the motto responsible for driving significant directions in the milestone moment. Dr. Jürgen Vutz, chief executive officer of the machine maker, maintains “Building” represents “our core competence as a manufacturer” “Future” expresses that “we are looking at …
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In designing next-generation flexographic plates, Asahi’s polymer chemists have created chemical structures that can hold precise image structures, including the smallest highlight dots, for the entire duration of a print run. While this may sound simple, it took an enormous amount of innovation to achieve and is unique in the marketplace. Marketed as CleanPrint, Asahi …
As one of the key note speakers at the recently concluded Prime Summit 2019 in Dubai, Mark Shepherd spoke on the importance of packaging. He explained. “If your product is a physical one, then packaging is your brand’s secret weapon.” Mark outlined 3 golden rules of consumer-first thinking when it comes to packaging design and …
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