Coca-Cola Beverages Uganda (CCBU) has introduced a 10-litre packaging format for its Rwenzori Pure Natural Mineral Water brand, expanding the product’s available pack sizes in the Ugandan bottled water market. The launch was announced in 2026 and aims to provide an intermediate option between small retail bottles and the larger 20-litre water containers commonly used in offices and institutions.
The new 10-litre pack is designed primarily for household consumption and small workplaces that require higher volumes of drinking water but may not need the larger dispenser-based formats. By introducing this mid-size packaging option, the company is addressing demand for bulk water packs that remain relatively easy to transport and store.
According to information released by the company, the new pack carries a recommended retail price of approximately UGX 8,000 and is being distributed through retail outlets and other sales channels across Uganda.
For the packaging sector, the development reflects a broader shift in beverage packaging formats across several African markets, where brands are expanding product portfolios to include larger volume containers suited to group consumption and value-based purchasing. Mid-size packs such as 10-litre containers are increasingly positioned between single-serve bottles and returnable large containers.
Industry observers note that such formats can influence packaging design, material usage, and logistics considerations. Larger packs typically require stronger container structures, durable handles, and packaging designs that can withstand repeated handling through distribution networks and retail environments.
Rwenzori Pure Natural Mineral Water remains one of the established bottled water brands in Uganda’s beverage sector. The addition of the 10-litre format expands its packaging range while responding to changing purchasing patterns in the market.
The launch also highlights how beverage producers in East Africa are adapting packaging formats to suit household consumption trends, retail distribution conditions, and price sensitivity in developing markets.