The campaign features personalised cans and bottles celebrating the UAE’s cultural diversity.
Coca-Cola has relaunched its internationally recognised ‘Share a Coke’ campaign in the United Arab Emirates, aiming to engage a younger, digitally active audience through personalised packaging that reflects the country’s cultural diversity.
Running until the end of 2025, the campaign introduces more than 180 locally familiar names, nicknames, and expressions printed on Coca-Cola Original and Coca-Cola Zero Sugar cans and bottles. Terms such as “Habibi”, “Bhai”, “Macha”, “Bestie”, “Boss”, and “Yaar” are included to represent the UAE’s multilingual and multicultural population.
“Coca-Cola has been part of everyday moments in the UAE for decades, and ‘Share a Coke’ is all about celebrating those connections in a fun and personal way,” said Manuel Burgos, Vice President and General Manager for Coca-Cola Middle East. “We are proud to bring this global campaign to the UAE, tailored to reflect the language, warmth, and diversity that make this market so special.”
The campaign includes interactive elements across major retail locations, where consumers can find cans and bottles with printed local terms. Customisation booths are also set up in selected outlets, allowing customers to personalise their own cans.
An on-pack QR code links to a digital hub that enables users to participate in virtual experiences, such as creating personalised videos and memes, in line with the campaign’s emphasis on social sharing.
Banu Karakullukcu, CEO of Coca-Cola Al Ahlia Beverages, said: “As Coca-Cola’s bottling partner in the UAE, we are proud to keep innovating and deepening our connection with local communities.”
Coca-Cola Al Ahlia Beverages has operated in the UAE for several decades, and remains active in sustainability initiatives, including water stewardship, waste management, recycling, and community engagement.