The European Rotogravure Association (ERA), which has represented and supported the gravure printing industry since 1956, has officially rebranded as the Global Rotogravure Association (GRA). The change, effective in 2025, reflects the association’s shift from a regional to an international focus, acknowledging the growing importance of gravure markets worldwide.
The rebranding aligns with the association’s expanding membership and the increasing relevance of gravure printing in regions such as Asia, Africa, and the Americas. Historically focused on Europe, the organization now aims to serve a broader base of printers, cylinder manufacturers, engravers, and industry suppliers.
“This change is more than symbolic—it represents our renewed commitment to support and promote gravure printing technology on a global scale,” said Davide Garavaglia, President of GRA. “We are embracing innovation, modern governance, and international collaboration to lead the industry into the future.”
The transition is supported by structural updates, including changes to the association’s Bye-Laws. These updates enable digital meetings and more inclusive participation, allowing the association to function more efficiently across time zones and borders. The new operational model is designed to enhance responsiveness and representation in a digitally connected industry.
The gravure printing process continues to be a key technology in sectors such as flexible packaging, publishing, and decorative printing. As these sectors face rising quality demands and sustainability expectations, GRA positions itself to promote innovation and best practices on a global level.
The association’s new identity comes with a refreshed brand design and a revised governance framework that prioritizes openness, agility, and technical development. While the name change marks a turning point, the organization remains grounded in the legacy and network it built over nearly 70 years as ERA.
With an eye on the future, GRA intends to foster greater international cooperation and knowledge exchange. Its expanded reach is expected to help unify efforts across continents, giving a stronger collective voice to the rotogravure community in global discussions on print standards, sustainability, and innovation.