Etirama has officially launched its latest flexographic press, the SP3 UNIQUE, positioning the model as a high-performance solution tailored to evolving demands in the global label and packaging market.
Announced in the first week of July, the SP3 UNIQUE introduces a range of technological advancements designed to enhance operational efficiency and reduce production costs. Key features include Top Load printing heads for simplified operation, laser point pre-registration, a short web path, and the newly developed Waste Matrix System, which incorporates a skeleton rewinder for optimized waste management.
The press is engineered for versatility, supporting both large production runs and shorter print jobs, while emphasizing fast setup times, minimal waste, and agile performance.
A notable element of the SP3 UNIQUE is its business model, which aligns with what Etirama describes as a shift in the purchasing mindset of industrial equipment buyers. The model is designed for customers seeking equipment that delivers a fast return on investment (ROI).
“New entrepreneurs in the sector are increasingly focused on decision-making driven by fast results and rational solutions. This is the core concept behind the SP3 Unique,” said Michael Schanz, COO at Etirama.
As part of its global rollout, Etirama is working with its exclusive Middle East and Africa (MEA) distributor, AFRA, to bring the new press to market. AFRA, known for its specialization in print finishing, packaging, and labeling solutions, will support the regional launch and distribution of the SP3 UNIQUE.
The introduction of the SP3 UNIQUE reinforces Etirama’s strategy of addressing market demand for highly productive, cost-efficient flexo presses equipped with contemporary automation and waste reduction features.