At a high-profile event in Dubai, Fedrigoni and its regional partner Orchid Gulf FZ LLC unveiled a portfolio of newly developed premium paper substrates—targeted squarely at the luxury packaging sector. Ben Daniel, Chief Editor of Packaging MEA, reports.
Fedrigoni, the Italian-based global leader in premium paper solutions, unveiled its latest collection of high-end packaging substrates for the IMEA region at an exclusive event hosted earlier this month at VIDA Hotel, Dubai Mall. Attended by over 75 converters, designers, and creative professionals, the showcase was organized in collaboration with Orchid Gulf FZ LLC, Fedrigoni’s long-time regional partner.
“Fedrigoni has never just been about paper,” said Maheboob Nagji, Owner of Orchid Gulf, in his opening remarks. “It’s about identity, form, and distinction—an essential part of the storytelling behind every luxury product.” He underlined the 25-year partnership between Orchid and Fedrigoni, highlighting a shared ethos built on quality, innovation, and sustainability.
The event spotlighted a focused suite of new luxury paper grades engineered for packaging, led by Mélanie Trzcinski, Head of Sales IMEA at Fedrigoni. “We are number one globally in speciality papers for luxury packaging,” Trzcinski said. “And we’re growing with purpose—anchored in sustainability and creative excellence.”
Among the flagship launches was Arena HD, an enhanced version of Fedrigoni’s well-known uncoated range, offering refined printability and consistent surface smoothness—ideal for high-end folding cartons, brand collateral, and premium editorial applications.
Also introduced was Mistral, a richly embossed collection developed for rigid boxes, collector’s editions, and luxury print finishes. Available in textured variants such as Tradition, Stucco, and Design, the range supports multiple print techniques and lends a multisensory appeal to packaging formats.
Trzcinski also spotlighted Imitlin Allpack, a heavyweight addition to Fedrigoni’s classic imitation linen series. Now available in 210 and 350 gsm, Allpack targets luxury shopping bags and box wrapping—offered in classic colourways with distinctive fabric- and leather-style textures.
Nataliia Sapkevych, Fedrigoni’s Paper Specialist for IMEA, led a live product interaction, inviting guests to unwrap a curated sample of Arena HD while detailing each substrate’s sensory and technical attributes. “Arena is more than a paper—it’s a symbol of timeless creativity rooted in Verona, where our story began,” she remarked.
The showcase concluded with the unveiling of Orchid’s new Paper Swatch Book, an extensive reference of Fedrigoni’s latest packaging papers, including Arena HD, Mistral, and Imitlin Allpack. Designed for converters, designers, and brand teams, the book is both a visual guide and practical tool—highlighting the availability of these papers in the UAE market through Orchid’s expanded regional stock.
The evening also marked the inauguration of Fedrigoni’s new commercial office in Downtown Dubai, a move aimed at strengthening market access and community engagement. Regular showroom events and curated sessions will follow, the team announced.
With growing demand for packaging materials that combine performance, luxury, and sustainability, Fedrigoni’s latest product suite underscores its strategic positioning as a global innovator in premium substrates—now with an even stronger foothold in the IMEA region.
“We’re not only growing in scale—we’re leading with purpose, sustainability, and innovation.” said Mélanie Trzcinski, Head of Sales IMEA, Fedrigoni.