Imdaad has signed a Memorandum of Understanding (MOU) with Enviroserve Services to promote responsible e-waste collection and recycling across key developments in Dubai.
Under the agreement, Enviroserve will install smart e-waste bins, skips, and recycling points in facilities managed by Imdaad, primarily within the Jebel Ali Free Zone (JAFZA). The initiative is projected to divert between 80 and 100 tons of electronic waste, along with more than 150 tons of dry recyclables, from landfills in the first year. Based on current recycling offset standards, this could save approximately 540 metric tons of CO₂ equivalent emissions.
Mahmood Rasheed, Chief Operating Officer of Imdaad, said:
“At Imdaad, we believe that sustainable waste management is not just a responsibility—it’s a critical driver of future-ready cities. This partnership with Enviroserve is a meaningful step toward realizing the UAE’s Net Zero 2050 and Circular Economy ambitions. By integrating advanced recycling technologies into our operations, we are enabling our clients to reduce their environmental footprint while also fostering a culture of accountability, awareness, and innovation.”
Shashidhar Y S, Board Member and Managing Director of Enviroserve, added:
“This partnership is more than operational; it’s a strategic alignment of values. Every ton of e-waste we recycle properly avoids hazardous dumping and recovers valuable materials like copper, aluminum, and plastics. Together with Imdaad, we’re helping companies turn their waste into measurable environmental actions.”
The collaboration will also involve joint awareness campaigns, co-branded digital content, and participation in sustainability-focused industry events.
The MOU, effective for an initial 12-month term with an option for renewal, includes provisions for mutual confidentiality, continued cooperation, and adherence to regulatory standards.