Nestlé’s iconic Maggi has partnered with kitchen appliance manufacturer Ninja to introduce a new range of Maggi Air Fryer mixes across the Middle East and North Africa (MENA), responding to rising demand for convenient, appliance-specific home cooking solutions.
The collaboration combines Maggi’s culinary expertise with Ninja’s strong presence in the air fryer category, targeting consumers seeking faster meal preparation without compromising flavour. The air fryer mixes are developed with regional taste preferences in mind and are offered in consumer-friendly retail pack formats designed for ease of use, storage, and shelf visibility.
The product range features globally inspired flavours such as Mexican fajita, hot buffalo and Korean barbeque, supporting Maggi’s broader strategy of format-led product innovation aligned with modern cooking habits.
As part of the launch, Maggi and Ninja have rolled out coordinated promotional activities across key markets including Saudi Arabia, the United Arab Emirates, Kuwait and Qatar. These include in-store activations, digital engagement and influencer collaborations, supporting packaged product visibility at the point of sale.
According to Nestlé, the initiative reflects continued investment in its food platforms and an effort to adapt product formats and packaging presentation to evolving consumer lifestyles in the MENA region.