Majid Al Futtaim and Alshaya Group are expanding their strategic retail partnership with a series of store openings across flagship malls in the region. The rollout will begin with the launch of Primark at City Centre Mirdif on 9 April 2026.
Two additional Primark stores are planned for 2026, including a flagship at Mall of the Emirates in May and another at City Centre Bahrain in the fourth quarter.
The expansion also includes the reopening of H&M at Mall of the Emirates following refurbishment, alongside recent openings of Jo Malone, Victoria’s Secret and COS.
In addition, Ulta Beauty entered the UAE market with a store at Mall of the Emirates in January 2026. The developments reflect ongoing efforts by Majid Al Futtaim and Alshaya Group to expand international brand presence and enhance retail offerings across the Middle East.