At PRINTING United Expo 2024, held from September 10–12 in Las Vegas, OnPrintShop unveiled its latest AI-powered enhancements to its web-to-print (W2P) software. A three-time exhibitor and recipient of the Pinnacle Technology Award 2024, the company demonstrated how artificial intelligence can streamline key functions for print businesses.
The new AI integration aims to simplify the generation of product descriptions and images—tasks that often demand significant time and creative resources. “Creating compelling product descriptions that rank well in search results is one of the most underrated efforts,” OnPrintShop stated. “With AI, users can now generate descriptions in seconds.”
The software also addresses the challenges of product photography. Instead of traditional photo shoots, users can now generate high-quality, brand-consistent images with a single prompt. “All you need to do is ask OnPrintShop’s web2print solution and it will generate your product photographs within seconds,” the company noted.
Attendees at the expo received live demonstrations and discussed use cases. OnPrintShop encouraged those who missed the event to explore the platform online and discover how AI can transform print operations.