Dubai, UAE – Packaging MEA has announced the launch of PrimeCorr Summit & Awards 2026, a new leadership-focused platform dedicated exclusively to corrugated packaging and corrugated point-of-sale display manufacturing. The inaugural edition will take place on 30 March 2026 at Dubai, UAE.
Positioned as the MEA region’s premier thought-leadership summit and awards programme for the corrugated packaging ecosystem, PrimeCorr is designed to bring together senior decision-makers driving the next phase of growth, innovation, and sustainability in corrugation. The event will be held under the theme “Connect. Collaborate. Crystallise the Future of Corrugated.”
The PrimeCorr Summit & Awards 2026 will convene brand owners, corrugators and converters, e-commerce players, OEMs, technology providers, and value-chain stakeholders, offering a focused forum to examine market outlooks and emerging trends shaping the sector. Key areas of discussion will include advanced manufacturing technologies, high-graphics printing, automation, digitalisation, sustainability, and performance-led business strategies.
A defining feature of PrimeCorr is CORRO, the official mascot of the event and a symbol of corrugated transformation. CORRO represents the industry’s evolution from traditional fibreboard packaging to high-performance, value-engineered, and sustainable corrugated solutions, reflecting the convergence of innovation, automation, and circularity in modern supply chains.
Guided by this vision, the Summit programme will be structured around six strategic pillars: Market Outlook, Innovation Edge, Operational Excellence, People & Expertise, Business Performance, and Growth & Profits.
The Summit will be followed by the PrimeCorr Awards 2026, the region’s only awards programme dedicated solely to corrugated packaging excellence. The awards will recognise achievement across design, print, innovation, sustainability, quality, and leadership, and will be evaluated by an independent jury comprising respected professionals from technology, manufacturing, brand ownership, academia, and sustainability.
Announcing the launch, Ben Daniel, Editor-in-Chief of Packaging MEA and Director of PrimeCorr, said:
“PrimeCorr Summit & Awards 2026 has been created to provide the corrugated packaging industry with a focused, future-ready leadership platform. Corrugation today is no longer just about boxes—it is about performance, sustainability, automation, and value creation across supply chains. PrimeCorr will bring together the region’s key decision-makers to shape the future of corrugated packaging, while recognising excellence through a credible, industry-driven awards programme.”
PrimeCorr Summit & Awards 2026 aims to establish a clear industry benchmark, delivering strategic direction, recognition, and insight to a sector that continues to play a critical role in global packaging supply chains.