Pepsi Kenya, through its bottling partner SBC Kenya, has launched Sting Energy, marking its entry into the country’s fast-expanding energy drink market. The product will be available in two variants—Red Rush and Gold Rush—and is priced at Kes 50 (US$0.39) for a 330ml bottle.
The launch comes as Kenya’s energy drink sector shows strong growth, with market penetration increasing by 15 percent between 2021 and 2024, according to industry data. Sting Energy will be distributed through major supermarkets, convenience stores, and local kiosks to ensure widespread availability.
Globally, the Sting Energy brand has been gaining visibility, recently becoming the Official Energy Drink of Formula 1 in May 2025. The association aligns with Pepsi’s strategy to appeal to younger consumers through lifestyle and performance-based branding.
Kenya’s soft drinks market is projected to grow from US$1.68 billion in 2024 to US$2.61 billion by 2030, driven by demand for functional beverages that offer both energy and refreshment. Energy drinks have emerged as one of the best-performing categories, fueled by urbanization and changing consumer habits.
“With Sting Energy, we are igniting a movement,” said Baker Muganda, CEO of Pepsi Kenya. “Our vision is to give Kenyans an energy drink that fuels ambition, connects them to global passion like Formula 1, and empowers them to push their limits every day.”
John K’Otieno, Country Manager of SBC Kenya, added, “Sting Energy is built for go-getters, students burning the midnight oil, athletes chasing excellence, and professionals pushing boundaries.”
The Sting brand is already present in over 30 international markets. The launch also follows Pepsi’s partnership with regional carrier Skyward Express, which now offers Pepsi beverages on board its domestic flights.