PepsiCo has introduced a new corporate brand identity, marking the company’s first major rebrand in nearly 25 years. The update reflects the transformation of PepsiCo from a beverage-focused business to a global food and beverage group with a portfolio of over 500 brands.
Founded 60 years ago through the merger of Pepsi and Lay’s, the company now includes brands such as Tostitos, Gatorade, Quaker, Siete, and Poppi, supported by a global workforce of more than 300,000.
The refreshed visual identity includes a new logo, custom typeface, and a revised color palette. According to the company, the changes are intended to align more closely with PepsiCo’s current positioning and its broader consumer and sustainability strategies.
At the core of the new design is a reimagined letter “P,” symbolically shaped by surrounding elements representing values such as consumer focus, sustainability, and taste. The color palette draws from natural and product-inspired tones, while the new typeface features lowercase letters aimed at creating a more approachable appearance.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said Ramon Laguarta, PepsiCo Chairman and CEO.
The rebrand will be introduced gradually across markets and touchpoints, including packaging, digital platforms, workplaces, and signage.
Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, added: “Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future.”
The new identity is now live on PepsiCo.com and the company’s global social media channels.