New subsidiary set to drive flexographic printing innovation across South Asia
SOMA has announced the launch of SOMA India Marketing Services Pvt Ltd, a strategic move underscoring the company’s commitment to the rapidly expanding Indian packaging industry. The new subsidiary is designed to give Indian converters direct access to SOMA’s advanced flexographic printing technologies, technical expertise, and localized customer support.
“India represents a vital market for SOMA, both in terms of scale and innovation potential,” said Pavla Kusá, Commercial Director of SOMA. “With Suhas’s deep expertise and long-standing experience in the Indian market, SOMA India has grown into a strong and capable organization. Under his leadership, we have built a dedicated team that is fully equipped to meet the specific needs of Indian converters and to deliver the full value of SOMA’s technology. Together, they embody our commitment to being a reliable, long-term partner for our customers in India.”
The new operation will be led by Suhas Kulkarni, Country Head for SOMA India, who will oversee operations across three South Asian countries. Kulkarni, a seasoned sales and operations leader, brings extensive experience in managing diverse business lines—from printing and packaging to data centers and scientific instruments.
“We are excited to bring SOMA’s world-class flexographic technology closer to customers in India,” Kulkarni said. “Our focus will be on delivering value through innovation, customer-centric service, and a strong local presence that supports sustainable growth for the entire printing and packaging ecosystem.”
With the Indian packaging market witnessing unprecedented growth, driven by rising consumer demand and sustainability pressures, SOMA India is positioned to play a critical role. The subsidiary will support local converters in tackling challenges such as faster time-to-market, shorter run lengths, and stricter sustainability requirements, while ensuring competitiveness on both regional and global levels.
Through its focus on flexibility, automation, and precision, SOMA aims to reinforce its global reputation as a trusted partner for converters while advancing the Indian market’s transformation into a hub of high-performance packaging innovation.