For firms such as Muller Martini, an ‘explosion is SKUs’ spells an opportunity to grab new markets for webfed offset in labelling and flexible packaging.
Rotary offset makes inroads in package printing
Offset printing and rotary technology have never seemed a perfect match for package printing – where folding cartons are dominated by sheetfed offset and flexible packaging by gravure or CI and inline flexo – but rotary offset is now grabbing a slice of the market, writes Nick Coombes.