P&G partners with Zulekha and Choithrams to raise breast cancer awareness

Procter & Gamble (P&G) has partnered with Choithrams and Zulekha Healthcare Group for the ‘Pink it Now’ campaign as part of Breast Cancer Awareness month for the third consecutive year. In its 11th edition this year, Pink it Now is dedicated to increasing awareness of the disease, promoting screening and early detection under the theme …