Weave Ghana Limited has introduced a refreshed packaging design for its Mega Growth brand alongside the launch of a nationwide educational campaign, “Relax Right.” The rebranding effort was formally announced at an event in Accra on April 8, 2025.
The updated Mega Growth packaging features images of African women, replacing the previous visuals of white models. According to Angela Ayishetu Baba, Marketing Lead for Weave Ghana Limited, this change aims to “celebrate African beauty and ensure that the brand truly resonates with African women.” The new design also simplifies the pack’s visual layout, enhancing shelf appeal and user-friendliness.
Additionally, the brand unveiled a twin-pack format, integrating the relaxer and neutralizing shampoo into a single unit. This change is intended to streamline the product’s application process, particularly for professional salon users.
The accompanying “Relax Right” campaign seeks to promote safer hair relaxing practices across Ghana. In collaboration with regional hairdressing associations, Weave Ghana will roll out a series of workshops designed to educate stylists on proper application techniques. “We want to empower professionals with the knowledge they need to deliver the safest possible service to their clients,” Baba added.
Each Mega Growth relaxer kit will now include a complimentary neutralizing shampoo to reinforce hair care best practices.