Aptar Beauty has introduced a comprehensive new service named Turnkey Solutions by Aptar™, aimed at assisting beauty brands across Europe, the Middle East, and Africa in product development, including formulation and packaging. This integrated offering encompasses the entire product development process, including advanced formulation support, to product launch. The company also unveiled its inaugural collection, New Dawn, to streamline marketing efforts.
Through Turnkey Solutions, Aptar Beauty emphasizes co-development, aiding brands in translating concepts into tangible products that meet consumer needs. This service expands Aptar Beauty’s capabilities to include advanced formulations, alongside its existing expertise in filling and distribution.
Benoit Mirandel, Director of Turnkey Solutions, highlighted the significance of this expanded service, stating, “Our clients were asking us to expand our value proposition to include formula expertise. With Turnkey Solutions, we are now able to offer a complete beauty service for brands of all types and sizes.”
Based near Paris, Turnkey Solutions benefits from a dynamic team, blending start-up agility with the resources of an established group. Savéria Guelfucci, Marketing Manager, described the division as a collective of disruptors and brand accelerators, specializing in every aspect of product development.
The service leverages the expertise of Fusion Beauty Lab, an internal laboratory located in New Jersey, to provide solutions that integrate qualitative packaging with advanced formulations, enhancing the overall customer experience.
Turnkey Solutions caters to a wide range of beauty brands, from start-ups to large corporations, addressing industry challenges such as scientific approaches, sustainability, and safety.
Sustainability is a cornerstone of Turnkey Solutions, with packaging options designed to minimize environmental impact, including post-consumer recycled plastic (PCR) materials and refill formats.
Additionally, Aptar Beauty introduced the New Dawn collection, offering ready-to-use solutions to expedite time to market. Manufactured in France, these products meet responsible beauty standards, with packaging designed to enhance the customer experience.
Reflecting on the initiative, Aptar Beauty underscores its commitment to meeting evolving consumer expectations while prioritizing eco-responsibility and quality across all aspects of product development.