Avery Dennison has promoted Hassan Rmaile to vice-president and general manager of Label and Graphic Materials Europe, the Middle East, and North Africa. Mr.Rmaile replaces Jeroen Diderich, who has relocated to the US to take the role of VP/ GM, LGM North America.
In his previous roles, Mr.Rmaile delivered a strong long term vision for graphics and reflectives, and contributed to a strong track record in pioneering R&D across the group. His ability to identify new, disruptive applications complements a capacity for growing the performance and cost-attractiveness of the business.
Mr Rmaile will play a key role in meeting customer needs on all fronts – providing advanced materials, design, aesthetics, and technologies, while also promoting enhanced sustainability and a first-class customer experience.
He has been part of the Avery Dennison management team since March 2016. He was previously vice president and general manager for Global Graphics and Reflectives Solutions and before that Global VP R&D, Innovation and Corporate Venturing