Packaging professionals from Saudi Arabia recently gathered to explore innovations shaping the sector at a successful BOBST and Simpex roadshow. The event showcased the latest technologies and trends in flexible packaging, labels, corrugated board, and folding cartons, emphasizing their impact on production efficiency.
Simpex, a prominent Saudi company specializing in the trade of paper and board, boasting an expansive regional service and logistics network, has recently been appointed as the agent and distributor for BOBST in Saudi Arabia. This partnership encompasses all product lines, ranging from folding cartons, corrugated materials, and flexible packaging, to labels.
The four-day event, held in Jeddah on December 3-4 and Riyadh on December 6-7, brought together key industry players and market leaders from Saudi Arabia’s packaging industry. In collaboration with Simpex, the roadshow fostered collaboration and knowledge sharing through a comprehensive program of informative discussions and showcases. Attendees participated in interactive sessions, gaining insights from BOBST, Simpex, and partner organizations on critical industry issues.
The event received support from UPM, Sun Chemical, CITO, Reifenhauser, Fujifilm, IMS Technologies, Rotometal, Brofind, Vacher Group, and Baumer HHS.
Louai Kuzbari, Co-CEO and Vice President at Simpex’s parent company Vimpex, said, “Saudi Arabia is an exciting market for packaging and printing, with a rapidly developing industry driving innovation. This roadshow, in collaboration with BOBST, provided a fantastic platform for key packaging professionals to connect and collaborate, promoting transformative growth through best practices and cutting-edge insights.”
Eric Pavone, Business Director AFMETR Region at BOBST, stated, “The collaboration between BOBST and Simpex marks a significant milestone in the evolution of Saudi Arabia’s packaging market, which is the number one market for BOBST in the Middle East. Vimpex’s strong presence in Saudi Arabia through Simpex branches makes it the ideal partner for running this event and supporting BOBST’s operations in the region.”
Pavone also expressed gratitude to the partners for their involvement, noting their contributions to the event’s success and their expert insights into the technologies and practices transforming the industry.