Borouge strengthens presence in Egypt with recent new launch

Borouge recently launched the Borstar® FB5600, their latest recyclable packaging solution at the Plastex 2020 in Egypt earlier this year.

Borstar® FB5600 is a new grade of bimodal HDPE mono-material solution that reflects Borouge’s continuous efforts towards circularity. The launch also reflected Borouge’s interest in strengthening its presence in the Egyptian market and positioning itself as the provider of choice of polyolefin in the Middle East and North Africa (MENA) region.

“Participating in the prominent plastics exhibition PLASTEX 2020, provides Borouge with an opportunity to reinforce our continuous commitment to supporting our customers in Egypt and introduce them to our increasing portfolio of differentiated and creative plastics solutions,” said Wim Roels, CEO at Borouge Pte Ltd. “Egypt remains one of the fastest-growing polymers markets is the Middle East and North Africa and is an essential gateway for Borouge to the whole region.”

The Borstar® FB5600 aims to help its packaging customers improve their business and contribute to environmental protection by enabling plastic packaging waste to be reused and recycled.

The plastics market in Egypt is very important to Borouge given the long history of business collaboration with its customers in the region that started in 2002.  PLASTEX provides suppliers like Borouge with an ideal platform to be closer to its customers and partners, and to discuss their concerns and understand their new requirements, in addition to introducing new solutions.

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