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Avery Dennison launches AD IdentiFresh RFID inlay series for fresh food packaging

    Avery Dennison has launched its AD IdentiFresh RFID inlay series, extending the use of radio frequency identification technology across fresh food categories including bakery, meat, deli and produce. The development strengthens packaging and labelling systems used in temperature-controlled retail environments, where accurate identification and inventory visibility are critical to reducing shrink and waste. …

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Avery Dennison integrates flexible NFC chip into inlays for mass-scale packaging applications

Avery Dennison has announced the first mass-scale integration of Pragmatic Semiconductor’s flexible integrated circuit (FlexIC), NFC Connect PR1301, into its Near Field Communication (NFC) inlay portfolio, marking a development in smart packaging and intelligent labelling. The innovation centres on replacing conventional rigid silicon chips with an ultra-thin, flexible integrated circuit that can be embedded into …

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Suntop launches connected packaging campaign across Gulf markets

    Coro’s fruit juice brand Suntop has introduced a new connected packaging campaign across the Gulf region to coincide with the back-to-school season. Developed in collaboration with Appetite Creative, the initiative combines packaging technology with consumer engagement through QR codes.     The “Mega Back to School 2025” campaign builds on the company’s 2024 …

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Alpro Launches Connected Packaging Game for New Kids’ Range

      29 July 2025, London – Alpro, Danone’s plant-based brand, has introduced a connected packaging experience in partnership with Appetite Creative to support the launch of its new Alpro Kids range.     The range includes an oat-based chocolate drink, a strawberry-flavoured soya drink, and soya-based alternatives to yoghurt in vanilla and strawberry …

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