The Industrial Modernisation Centre Deputy Director for Innovation Hisham Mohamed Basha tells Packaging MEA Editor Ben Daniel about its groundbreaking design awards concept and application to the real world of work. If any economy, and indeed any country, is to grow and thrive, its business environment must invest not only in supporting its existing enterprises …
Continue reading “Harnessing the power of Egypt’s next generation”
As one of the key note speakers at the recently concluded Prime Summit 2019 in Dubai, Mark Shepherd spoke on the importance of packaging. He explained. “If your product is a physical one, then packaging is your brand’s secret weapon.” Mark outlined 3 golden rules of consumer-first thinking when it comes to packaging design and …
Continue reading “Consumer-first packaging: Your brand’s secret weapon 3 Golden rules.”
