Aptar Food + Beverage, part of AptarGroup Inc and a leader in food protection solutions and proprietary active packaging systems, has launched Seawell Protective Packaging in more than 3,800 stores.
The Seawell active packaging system features integrated technology that absorbs excess liquids that would otherwise accumulate around seafood, causing potential product breakdown. It utilises a proprietary blend of direct food contact-safe absorbent materials that trap excess fluids inside patented pockets or wells integrated in the packaging, reducing the rate of microbial growth and chemical degradation.
The technology also enables seafood processors to pack frozen for distribution and thaw in the same package for fresh sale to market. This enables seafood processors to expand their geographic reach. “For years, the industry has sought measures to improve the freshness and shelf life of shipped seafood, as well as ways to improve consumers’ experiences,” said Neal Watson, Vice President & General Manager for Aptar Food + Beverage – Food Protection.
“We are excited to expand the use of Seawell packaging to provide a safer, more reliable option for seafood across the globe.”