US-based Color-Logic is now focusing on bringing its Process Metallic Color System to the Gulf region, says Mark Geeves, director of sales and marketing for Color-Logic.“Our tools to create decorative effects can cater for brands at a fraction of the time and cost associated with traditional methods,” he told Packaging MEA.
Developed for brand managers, product managers, corporations and advertising agencies, the Process Metallic Color System enables its adopters to differentiate themselves and their clients from the competition by simplifying the design and print production process and implementing eye-catching decorative effect into their branded products and associated collateral, according to Color-Logic.
The company claims brand managers can develop effective, consistent cross-media programmes including packaging, labels, banners, and other materials – all with striking and dramatic metallic effects.
Color-Logic’s benefits are marketed as: a ‘wow’ factor for brands through metallic print that has dimension and sparkles; being economical to implement, without major capital expenditure; faster time to market as the company’s software tools do in seconds what currently takes hours or days; compatibility with all major printing processes such as offset, flexo, digital press or wide-format, screen and gravure.
Color-Logic also offers education and training programmes for designing and working with metallic.
The Color-Logic print process is applicable not only to packaging, but to printed collateral, signage, shelf material, and other items supporting the brand, according to the company.