Coveris has partnered with Rowse® Honey, a Valeo Foods Group brand, to deliver a redesigned packaging solution for the Rowse Manuka Honey range, introducing advanced label technology aimed at improving product visibility, differentiation, and environmental impact.
The packaging revamp features label innovations developed and printed by Coveris, following a nine-month development phase. These include the use of uncoated, textured substrates paired with coloured hot foils that define each SKU in the range, including the 500+ MGO monofloral honey. Dual hot foil applications enhance the visual depth and tactile quality of the labels, contributing to stronger shelf standout without altering the primary packaging.
Coveris applied premium decoration techniques such as double hot foil stamping, metallic detailing, and tactile finishes. According to the company, the new materials and processes improve print definition, colour fidelity, and label durability. Additionally, SourceTag RF technology has been embedded into back labels, allowing for better in-store security integration.
The project was delivered in collaboration with design agency The Space Creative and supply chain partner Aire Global. While Rowse retains responsibility for the brand identity, Coveris played a lead role in translating design intent into functional, high-performance printed packaging.
In line with shared sustainability objectives, Coveris also processes label waste through its ReCover Paper recycling facility. Over the last year, Rowse has recycled 42 kilograms of release liners through this process, preventing approximately nine tonnes of CO₂ emissions, as part of the RafCycle™ programme with UPM Adhesive Materials.
The label redesign for the Rowse Manuka range has been shortlisted for Label of the Year at the UK Packaging Awards 2025, highlighting Coveris’ continued investment in packaging innovation and sustainable manufacturing practices for the food sector.