Coca-Cola introduces new Lightweight PET bottle designs

  The Coca-Cola Company has announced the launch of redesigned PET bottles that are lighter in weight for its sparkling beverage portfolio. This move is part of the company’s broader commitment to creating a circular economy for its packaging.   The redesigned 12-, 16.9-, and 20-ounce bottles of Coca-Cola, Sprite, Fanta, Minute Maid Refreshments, and …

Emirates’ thoughtful packaging for Ramadan passengers

  As the Holy Month of Ramadan approaches, Emirates is focusing on providing a unique packaging experience for its fasting passengers. The airline will offer thousands of specially curated Ramadan meal boxes onboard, as well as Iftar boxes at boarding gates, all designed to enhance the journey for travellers observing the fast.   Embracing Bedouin …

PepsiCo launches bubly burst™: A new flavourful sparkling water option

  PepsiCo has announced the launch of a new product, bubly burst™, marking another entry into the sparkling water market. Following the success of bubly sparkling water introduced in 2018, the company aims to diversify its offerings with this latest addition.   Described as a “refreshing, flavor-forward, lightly sweetened sparkling water beverage with bold fruit …

Tide unveils Tide evo: A new era in laundry innovation

  Tide, America’s leading laundry detergent brand, has announced the launch of Tide evo at SXSW 2024, introducing a revolutionary tile form that aims to redefine the laundry experience. After a decade of development, Tide evo combines design, convenience, and breakthrough innovation to deliver a new level of cleanliness.   Responding to consumer demands for …

SÜDPACK introduces recyclable film solutions for stand-up pouches with spouts

  SÜDPACK, a leading manufacturer of high-performance films and packaging solutions, has unveiled a certified recyclable film solution for stand-up pouches with spouts, suitable for liquid or pasty foods such as fruit purees. This innovative packaging solution, showcased at Anuga FoodTec, offers high material efficiency and recyclability, ensuring maximum product protection and process reliability.   …

Aptar Closures unveils Future Disc Top: A recyclable, e-commerce-ready closure for Beauty and Personal Care

  Aptar Closures has introduced the Future Disc Top, the first of three e-commerce-capable disc top dispensing solutions set to launch globally this year. This innovative closure is designed for beauty, personal care, and home care applications, offering full recyclability* and e-commerce suitability.   Future Disc Top features a locking/unlocking ring for secure transit and …

Mai Dubai’s Ramadan 2024 market visits: Highlights from Abu Dhabi

  Mai Dubai, a key player in the UAE’s beverage industry, is bringing the spirit of Ramadan to life with its ongoing market visits. The recent stop in Abu Dhabi, led by CEO Abraham Kah, MBA, and Regional Manager Prasanth Menon, emphasizes the company’s dedication to excellence and community engagement through stunning displays across the …

Pepsi debuts new logo at Ain Dubai, first redesign in 14 years

  Pepsi® debuted its new global redesign on March 1, 2024, unveiling the updated Pepsi globe logo across more than 120 markets, including a stunning display at Ain Dubai, the world’s tallest observation wheel.   The new logo features a vibrant blend of electric blue and black, reflecting Pepsi’s commitment to modernity while retaining elements …

Cheerios launches limited-edition campaign for American Heart Month

  Cheerios has unveiled a new limited-edition campaign just in time for American Heart Month. The iconic cereal brand is introducing Happy Heart Shapes in their classic Original and Honey Nut varieties, accompanied by the option to personalize your own box with a special message. The heart-shaped Cheerios aim to serve as a playful reminder …

Tata Elxsi launches sustainable packaging for Vatika Haircare range

  Tata Elxsi, a prominent player in product engineering and design services, has unveiled an innovative packaging design for Vatika Shampoo range in the UAE market. This initiative follows a recent brand refresh for Vatika, a leading natural hair care brand. Tata Elxsi contributed significantly to crafting a fresh design language system, emphasizing Vatika’s commitment …