Sidel has unveiled Nitro Square, a new square-shaped bottle design for nitrogen-dosed still water, targeting producers seeking differentiation in a market traditionally dominated by cylindrical bottle formats. According to Sidel, most bottles in this segment are round due to the internal pressure created by the nitrogen dosing process. “The nitrogen-dosed water bottle market is largely …
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BOBST has advanced its oneECG (Extended Color Gamut) gravure printing technology to include metallic color reproduction using a standard ink set, eliminating the need for traditional metallic inks. The development aims to simplify production, reduce waste, and enhance design flexibility for converters. Introduced in 2019, oneECG technology for gravure …
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Lay’s, the world’s leading potato chip brand, is launching its most significant brand redesign in nearly 100 years, reimagining both its packaging and product recipes to highlight its farm-to-bag story. Despite being made from real, farm-grown potatoes, 42% of consumers remain unaware of this fact. With the refreshed visual identity, Lay’s aims to change that …
Amcor has introduced its Exclusive stick packaging as a simplified, hygienic, and refillable solution for French natural hair care brand Cut By Fred’s Detox Stick Shampoo. The innovation addresses consumer challenges with the brand’s previous refill system, which required melting the refill in a microwave, manually transferring it to the container, and …
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Castle Lite has unveiled a new packaging design and national campaign in South Africa, set to roll out this September. The redesign retains the brand’s well-known features while introducing sharper lines, brighter colours, and a reimagined Snowcastle icon. The update forms part of the “Nothing Hits Like Extra Cold” campaign, which will be supported by …
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Nestlé Ghana Ltd. has introduced newly designed packaging for its NESCAFÉ 3-in-1 coffee mix, featuring refreshed visuals that aim to align more closely with consumer preferences and brand identity in Ghana. The new packaging, which retains the existing product formulation, adopts a bold design with bright colors and a visual emphasis on the product’s creamy …
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Gentlebrand, a Sidel company, has collaborated with Saudi Arabia’s Nadec to redesign its flavoured Labneh line, aiming to appeal to a younger, more diverse consumer base while preserving the product’s cultural heritage. The refreshed packaging emphasizes three pillars: shelf impact, flavour expression, and intuitive navigation. Each variant—‘Chili,’ ‘Zaatar,’ and ‘Olives’—features …
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July 2025, DUBAI, UAE – NDIGITEC, a Dubai-based expert in media and production technologies, has announced a strategic partnership with Paragon, a global leader in technology-driven marketing and customer engagement. The collaboration, formalised through a Memorandum of Understanding (MoU), marks NDIGITEC’s entry into the region’s growing events and entertainment sector. …
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Aptar Closures is set to unveil a trio of next-generation sports beverage closures at Drinktec 2025, taking place September 15–19 in Munich. The company will showcase its new solutions—NexTE, Rocket, and Balance—at Hall C6, Stand C6-342, positioning them as a response to evolving industry demands in safety, consumer convenience, and recyclability. …
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Kolkata – Emami Ltd has undertaken a major brand overhaul in 2025, rebranding its legacy men’s product Fair And Handsome to Smart And Handsome, and launching Emami Pure Glow in the fast-growing brightening cream segment. The Smart And Handsome transition, anchored by new brand ambassador Kartik Aaryan, marks a shift from …
