Gentlebrand, a Sidel company, has collaborated with Saudi Arabia’s Nadec to redesign its flavoured Labneh line, aiming to appeal to a younger, more diverse consumer base while preserving the product’s cultural heritage. The refreshed packaging emphasizes three pillars: shelf impact, flavour expression, and intuitive navigation. Each variant—‘Chili,’ ‘Zaatar,’ and ‘Olives’—features …
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July 2025, DUBAI, UAE – NDIGITEC, a Dubai-based expert in media and production technologies, has announced a strategic partnership with Paragon, a global leader in technology-driven marketing and customer engagement. The collaboration, formalised through a Memorandum of Understanding (MoU), marks NDIGITEC’s entry into the region’s growing events and entertainment sector. …
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Aptar Closures is set to unveil a trio of next-generation sports beverage closures at Drinktec 2025, taking place September 15–19 in Munich. The company will showcase its new solutions—NexTE, Rocket, and Balance—at Hall C6, Stand C6-342, positioning them as a response to evolving industry demands in safety, consumer convenience, and recyclability. …
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Kolkata – Emami Ltd has undertaken a major brand overhaul in 2025, rebranding its legacy men’s product Fair And Handsome to Smart And Handsome, and launching Emami Pure Glow in the fast-growing brightening cream segment. The Smart And Handsome transition, anchored by new brand ambassador Kartik Aaryan, marks a shift from …
Starbucks has announced the phased launch of its redesigned hot takeaway cups across ten European countries. The updated cup replaces the traditional plastic lining with a mineral-based coating, and the plastic lid with a fibre alternative. Both components are home compostable and widely recyclable. Developed in collaboration with Transcend Packaging, Qwarzo®, and …
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Rasasi Perfumes has unveiled two new additions to its Hawas collection: Hawas Fire and Hawas Pink. Building on the success of Hawas and Hawas Ice, the brand advances its innovation in fragrance design and packaging. Hawas Fire presents a bold interpretation of intensity and sophistication. The bottle features a sleek, rectangular silhouette …
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UPM Specialty Papers and Orkla Suomi have introduced a new paper wrapper for Panda Milk chocolate in a six-month pilot aimed at reducing plastic use. The new paper packaging, available in stores across Finland, replaces traditional polypropylene (PP) plastic wrappers. Arja Laitinen, Packaging Developer at Orkla Snacks, emphasized the importance of sustainability, …
Integrated Plastics Packaging (IPP) harnesses Gen Alpha Technology sets a new benchmark in gravure printing, combining precision and sustainability to elevate branding in the food, pharmaceutical, and FMCG sectors. This cutting-edge innovation ensures exceptional color accuracy and consistency, redefining flexible packaging standards. Gravure printing remains a leading solution in the …
Nestlé Purina PetCare is expanding its pyramid-shaped wet cat food in Europe and the United States as part of its strategy to focus on fewer but more impactful innovations. In Europe, the new variant—featuring transparent jelly with finely diced tender cuts in salmon, chicken, or white fish—will launch under the Purina Gourmet Revelations …
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Sun Chemical, X-Rite Incorporated, and Pantone LLC have introduced new Monobloc color libraries to the PantoneLIVE™ digital color ecosystem. These libraries are designed to support the accurate communication of Pantone color standards in the production of monobloc cans, aluminum tubes, cartridges, and felt pen cases, particularly focusing on gloss and matte varnish finishes. …
