Bormioli Luigi has introduced Swing, a new refillable glass lipstick model that extends its existing makeup packaging collection. The launch follows the company’s earlier Murano line, which was developed for lip gloss and mascara. Presented at the Luxe Pack trade show in Monaco, Swing is designed with a slim, transparent glass body that aims to …
Sidel launches pressure-resistant PET bottle for nitrogen-dosed still water
Sidel has unveiled Nitro Square, a new square-shaped bottle design for nitrogen-dosed still water, targeting producers seeking differentiation in a market traditionally dominated by cylindrical bottle formats. According to Sidel, most bottles in this segment are round due to the internal pressure created by the nitrogen dosing process. “The nitrogen-dosed water bottle market is largely …
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BOBST expands oneECG gravure technology to include metallic color printing
BOBST has advanced its oneECG (Extended Color Gamut) gravure printing technology to include metallic color reproduction using a standard ink set, eliminating the need for traditional metallic inks. The development aims to simplify production, reduce waste, and enhance design flexibility for converters. Introduced in 2019, oneECG technology for gravure …
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Lay’s unveils largest brand refresh in nearly a century, spotlighting farm-to-bag journey
Lay’s, the world’s leading potato chip brand, is launching its most significant brand redesign in nearly 100 years, reimagining both its packaging and product recipes to highlight its farm-to-bag story. Despite being made from real, farm-grown potatoes, 42% of consumers remain unaware of this fact. With the refreshed visual identity, Lay’s aims to change that …
Amcor unveils mono-material refill stick for Cut By Fred’s Detox Shampoo
Amcor has introduced its Exclusive stick packaging as a simplified, hygienic, and refillable solution for French natural hair care brand Cut By Fred’s Detox Stick Shampoo. The innovation addresses consumer challenges with the brand’s previous refill system, which required melting the refill in a microwave, manually transferring it to the container, and …
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Castle Lite launches refreshed packaging and campaign in South Africa
Castle Lite has unveiled a new packaging design and national campaign in South Africa, set to roll out this September. The redesign retains the brand’s well-known features while introducing sharper lines, brighter colours, and a reimagined Snowcastle icon. The update forms part of the “Nothing Hits Like Extra Cold” campaign, which will be supported by …
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Nestlé Ghana updates NESCAFÉ 3-in-1 packaging with new design
Nestlé Ghana Ltd. has introduced newly designed packaging for its NESCAFÉ 3-in-1 coffee mix, featuring refreshed visuals that aim to align more closely with consumer preferences and brand identity in Ghana. The new packaging, which retains the existing product formulation, adopts a bold design with bright colors and a visual emphasis on the product’s creamy …
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Nadec Revamps Flavoured Labneh Packaging with Gentlebrand Collaboration
Gentlebrand, a Sidel company, has collaborated with Saudi Arabia’s Nadec to redesign its flavoured Labneh line, aiming to appeal to a younger, more diverse consumer base while preserving the product’s cultural heritage. The refreshed packaging emphasizes three pillars: shelf impact, flavour expression, and intuitive navigation. Each variant—‘Chili,’ ‘Zaatar,’ and ‘Olives’—features …
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NDIGITEC Enters Events and Entertainment Arena with Strategic Paragon Partnership
July 2025, DUBAI, UAE – NDIGITEC, a Dubai-based expert in media and production technologies, has announced a strategic partnership with Paragon, a global leader in technology-driven marketing and customer engagement. The collaboration, formalised through a Memorandum of Understanding (MoU), marks NDIGITEC’s entry into the region’s growing events and entertainment sector. …
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Aptar Closures to Debut Next-Gen Tamper-Evident Sports Caps at Drinktec 2025
Aptar Closures is set to unveil a trio of next-generation sports beverage closures at Drinktec 2025, taking place September 15–19 in Munich. The company will showcase its new solutions—NexTE, Rocket, and Balance—at Hall C6, Stand C6-342, positioning them as a response to evolving industry demands in safety, consumer convenience, and recyclability. …
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