EFI launches 100% UAE brand Hayatna

Emirates Food Industries (EFI) has launched Hayatna dairy products in UAE under its subsidiary, National Dairy. National Dairy is an Emirati Company that provides a wide range of food products that are locally and internationally sourced and produced using the latest technology at the highest levels of industrial standards. Newly launched brand Hayatna offers an extensive dairy product portfolio, produced 100% in the UAE.

 

This home-grown brand is under EFI and with it, it aims to play a major role in UAE’s food security agenda, by contributing toward establishing the country as a world-leading hub in innovation-driven food security.

 

Hayatna operates with more than 150 SKUs (Stock Keeping Units) over 20 key categories covering a range of products such as fresh juice, long-life juice, long-life milk, fresh milk, fresh flavoured milk, fresh laban, fresh yoghurt, Greek yoghurt, fresh cream, spreadable cheese and mozzarella cheese, along with its Ethnic range of products, created to address the preferences and distinct flavours of a large and diverse consumer group with modern interpretations.

 

EFI is one of the leading foods, dairy and agricultural companies in the UAE. Headquartered in Abu Dhabi, it has extensive manufacturing, logistics and distribution operations across the country. The EFI Group consists of more than 10 companies with interests in the agricultural, animal feed, dairy and food sectors, and plays a key role in the UAE Food Security Agenda.