Fortune Pack Labels Industry has invested in a Hontec-350 label printing machine, expanding its production capacity and technical capabilities.
Founded in 2021, the company supplies label solutions to fast-moving consumer goods, logistics and industrial customers across the Middle East and Africa. The latest equipment purchase forms part of its ongoing expansion of production infrastructure as it seeks to strengthen its position in the regional labels market.
Rajesh Vemuri, co-founder of Fortune Pack, said the investment reflects the company’s growth plans and focus on technology adoption. “Investing in cutting-edge machinery like Hontec isn’t just about technology – it’s about empowering our clients to achieve standout brand presence,” he said. “Our journey is a testament to teamwork, and this latest step brings us closer to our vision of world-class label materials.”
Co-founder Kanday Venkateswarlu, who brings over 22 years of international experience in operations and sales, said the machine supports the company’s objective of maintaining quality standards while serving both local and international markets. “The Hontec machine represents our dedication to remain ahead in advanced printing, ready to serve both local and global markets,” he said.
Technical co-founder Kurian Oommen added that the equipment will help meet specialised customer requirements while supporting operational efficiency. “Implementing technology like Hontec at Fortune Pack is a turning point,” he noted. “It enables us to meet clients’ specialized needs while keeping sustainability and efficiency at the forefront.”
The Hontec-350 label printing machine was purchased at Labelexpo Europe 2025 in Barcelona. The company stated that the installation marks a further step in strengthening its production capabilities to serve diverse industrial sectors across its operating markets.