Head & Shoulders, the world’s leading anti-dandruff shampoo brand, is making waves in the realm of scalp care with the debut of BARE. This groundbreaking product marks their first-ever nine-ingredient anti-dandruff shampoo, offering consumers a simple and effective solution without any compromises.
In an era where individuals are increasingly mindful of the substances they apply to their bodies, concerns about scalp health have raised doubts about anti-dandruff shampoos with lengthy ingredient lists. Surprisingly, a recent study conducted by Head & Shoulders uncovered that more than half of scalp health sufferers hold the misconception that anti-dandruff shampoos can harm their scalp, leading them to explore DIY home remedies as an alternative.
Unfortunately, these homemade solutions often fail to address the underlying cause of dandruff, leaving individuals frustrated by persistent flakes. To bridge this gap, Head & Shoulders devoted two years to research and experimentation, culminating in the development of BARE—a product that provides users with a straightforward, effective, and scalp-friendly anti-dandruff solution.
Head & Shoulders BARE represents a significant leap forward in anti-dandruff shampoo by reimagining both the formula and the packaging for a more sustainable future. With only nine carefully selected ingredients, this new formula is free from sulfates, silicones, and dyes. Furthermore, the bottle itself is fully recyclable, contributing to a reduction of 45% in plastic usage compared to previous versions. Dermatologically tested and clinically proven, these formulas cater to all hair types, ensuring the reliable dandruff protection that Head & Shoulders is renowned for.
John Brownlee, P&G Senior Vice President, NA Hair Care, expressed his enthusiasm about the launch of Head & Shoulders BARE, emphasizing the brand’s commitment to meeting consumer needs. “Millions of people suffer from dandruff, and many consumers are seeking minimalist products. After extensive research and the pending patents, we are thrilled to offer Head & Shoulders BARE,” he stated. “Consumers can trust in a minimal ingredient solution that effectively combats dandruff, further solidifying Head & Shoulders as the number one dermatologist-recommended brand.”
BARE is available in two variations tailored to specific scalp needs. Pure Clean, with a refreshing coconut water scent, addresses oily scalp and hair, while Soothing Hydration, infused with orchid and aloe fragrances, caters to individuals with dry scalp and hair concerns.
In addition to its exceptional formulation, the fully recyclable BARE bottle boasts an innovative design that allows consumers to roll and squeeze, ensuring every last drop is utilized effectively.
With Head & Shoulders BARE, consumers can now experience a revolutionary anti-dandruff shampoo that prioritizes simplicity, sustainability, and scalp health.