Hotpack Global, a leading UAE-based packaging company, has partnered with RECAPP, a digital recycling solution platform, to introduce recycling bins at its facilities and client premises. This initiative aims to collect 40 tons of waste per year, contributing to the UAE’s recycling and sustainability goals and reducing 84 metric tons of CO2 emissions.
Mr. Abdul Jebbar PB, Group Managing Director of Hotpack Global, expressed pride in the partnership, stating, “It signifies a major stride forward in our shared mission to address post-consumer plastic packaging challenges and create a sustainable future.”
Mr. Zainudeen PB, Group Executive Director of Hotpack Global, highlighted their dedication to sustainability, stating, “Hotpack Global, in collaboration with RECAPP, is dedicated to a holistic approach to sustainability and eco-friendly behavior.”
Jerome Viricel, General Manager of RECAPP, emphasized the partnership’s alignment with RECAPP’s mission, saying, “This collaboration aligns perfectly with RECAPP’s mission to promote recycling and environmental responsibility.”
RECAPP offers a digital solution for recycling collection services, making recycling convenient and accessible. The initiative aims to convert RECAPP users into customers and acquire digital assets for growth.
The partnership also includes rewards for businesses that become RECAPP reward partners, offering vouchers through the RECAPP app to incentivize recycling.
Additionally, Hotpack employees will have the opportunity to participate in co-branded events as part of the collaboration with RECAPP, promoting eco-friendly behavior among the workforce.
RECAPP’s sustainability commitment projects substantial environmental and social impacts, forecasting 964 metric tons of waste collected and a reduction of 2,108 metric tons of CO2 emissions during the calendar year.