A recent roadshow in Cairo revealed that Egypt is poised to embrace digital technology “in the next few years”, according to Kodak.
Kodak launched its Sonora XP process free plates at the event, which was organised by Sidhom Company, its distribution partner.
Nexpress Gold Solution, enabling gold printing, was also unveiled at the roadshow.
Komal Sharma, Kodak‘s regional manager for EAMER, said that customers showed they are ready for new technologies.
“We discovered that over the next few years the Egyptian market will enter fully into the digital printing era,” he said.
“At the moment we are seeing a migration towards newer technology, along with the adoption of the latest printing solutions on the market.”
In Egypt, Kodak currently operates three divisions: digital printing, prepress technology and digital plates.
Prepress sales in Egypt make up 45% of Kodak’s total for the Middle East. In digital plates the firm also claims a 20% share of the Egyptian market.
For packaging, the firm showcased its Flexcel NX system at the roadshow.
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