Maggi has become the first major brand to use recyclable paper packaging to wrap individual bouillon cubes, for its organic range in France. The paper used for the wrapper is from sustainable sources – pulp and paper mills certified by the Forest Stewardship Council and The Program for the Endorsement of Forest Certification – and its development marks another step in Nestlé’s commitment to make all its packaging recyclable or reusable by 2025.
Torsten Pohl, Head of Nestlé’s Product Technology Center for Food in Singen, Germany, said: “The main challenge our team faced was the creation of a foldable, sealable material that is robust enough to provide a sufficient barrier whilst also being readily recyclable.”
Ahead of the launch, the team also worked to refurbish and upgrade existing packaging machines, to allow the new paper wrapping to run on them.
Maggi products are sold in more than 90 countries. Nestlé selects local ingredients where possible to ensure its bouillon cubes provide an authentic taste and texture, consistent with
regional preferences.