July 2025, DUBAI, UAE – NDIGITEC, a Dubai-based expert in media and production technologies, has announced a strategic partnership with Paragon, a global leader in technology-driven marketing and customer engagement. The collaboration, formalised through a Memorandum of Understanding (MoU), marks NDIGITEC’s entry into the region’s growing events and entertainment sector.
This partnership aims to deliver integrated, high-impact solutions for major entertainment, cultural, and sporting events across the GCC. It brings together NDIGITEC’s regional production expertise and creative technologies with Paragon’s global experience in consultancy, fan engagement, and immersive activations.
“With our long-standing track record of developing successful businesses and our adeptness at identifying and entering new sectors with great potential, we build meaningful partnerships,” said Vatche Kavlakian, CEO of NDIGITEC. “We have the business acumen, financial strength, and capabilities to realise ambitious projects. We are delighted with today’s signing of the MoU, which signifies our partnership with Paragon, bringing new, diverse and exciting capability to our portfolio as we enter the world of entertainment and mega-events.”
Guilhem Boucon, CEO of Paragon Marketing Services, said: “The GCC holds significant strategic value for Paragon. We believe that by partnering with local stakeholders and combining our global expertise with their insights, we can drive sustainable growth. This collaborative approach is essential for achieving a competitive edge and we are delighted to form this strategic alliance with NDIGITEC to jointly implement effective go-to-market strategies for some of the biggest brands and events in the region.”
Stephen McKenna, Head of Middle East and Africa for Paragon, added: “Getting to work with the team at NDIGITEC is a huge opportunity. We’re bringing our global experience, and they have such a deep understanding of the region—it’s the perfect combination to create the next wave of incredible events.”
This strategic alliance underscores NDIGITEC’s vision to lead in shaping impactful, immersive digital-physical experiences in the Middle East’s evolving event landscape.