Nestlé Ghana Ltd. has introduced newly designed packaging for its NESCAFÉ 3-in-1 coffee mix, featuring refreshed visuals that aim to align more closely with consumer preferences and brand identity in Ghana.
The new packaging, which retains the existing product formulation, adopts a bold design with bright colors and a visual emphasis on the product’s creamy composition. The company says the update is part of an effort to strengthen the connection between the brand and coffee consumers in the region.
Salomé Azevedo, Managing Director of Nestlé Ghana Ltd., commented during the unveiling:
“We’re excited to unveil NESCAFÉ new look while keeping the quality and creamy taste you love. This relaunch is not just about a new look; it’s about levelling up your coffee experience and bringing coffee lovers together! Enjoy it!”
Alongside the relaunch, Nestlé Ghana has introduced the “NESCAFÉ eXperience,” a consumer engagement platform that includes events and interactive activities focused on coffee culture and consumption. The initiative is positioned as a community engagement tool to enhance consumer experiences.
Myron Otoo, Category Manager for Beverages & Coffee, said the initiative reflects a commitment to celebrating youth culture in Ghana, while fostering shared experiences through the brand.
Lily Boatemaa Ntim, Category Development Manager for Coffee, noted that while the appearance has changed, the taste remains consistent with consumer expectations.
According to National Sales Manager Jacob Odoi, initial feedback from distributors has been positive regarding the updated packaging.
The rollout of the new NESCAFÉ 3-in-1 packaging is ongoing, with Nestlé encouraging partners and stakeholders to support the initiative as part of its broader brand engagement strategy in the Ghanaian market.